conveying the topics covered on the site. This translates into fewer keywords, URLs, heading tags, etc. But you pay a price because fewer pages are exposed to search engines. Some designers see this as an advantage, because it allows users to view the content without clicking through multiple links. Most sites that use parallax effects toss this out the window, cramming many pages' worth of text and images into a single page. Each page should structure the content in a logical manner, with appropriate use of heading tags (, , etc.).Each page should have a URL that contains words reflecting the topic.It should also have an appropriate number of relevant keywords.
#PARALLAX SCROLLING AND SEO PLUS#
Each page should have a unique title that indicates the topic, plus a unique "description" meta tag summarizing the contents.The home page should link to separate content-rich pages for each major category on the site.Why is parallax scrolling supposed to be bad for SEO? The biggest issue is the misperception that parallax sites are limited to a single page.Ĭonsider these generally accepted guidelines for constructing optimized websites: These days, do a Google search for "parallax scrolling" and you'll find numerous galleries of websites that use the technique, from this promo for " Life of Pi" to this one touting the Lexus LS.
The New York Times provided another showcase for the technique in " Snow Fall," a 2012 online feature about an avalanche in Washington State's Cascades mountain range. One of the first parallax sites to gain widespread attention was Nike Better World, created in 2011 by Portland, OR designer Ian Coyle. Because the effects are created largely in JavaScript, it doesn't require a plug-in. The scrolling can be vertical or horizontal. The effect can be subtle, creating a simple impression of depth, or it can be dramatic, moving new content on and off the page as you scroll. What is parallax scrolling? It's a website-design technique in which some elements move faster or slower than others as the user scrolls the page. The key is to recognize the issues that prevent many sites from being SEO-friendly and plan accordingly. But SEO is not impossible with parallax sites – it's just a challenge, and one that can be overcome. Part of this is deserved, because many of these sites don't play well with search algorithms. But parallax websites also have a reputation for being incompatible with search-engine optimization (SEO). Parallax scrolling is one of the hottest web-design trends in recent years, enabling a unique form of visual storytelling in which users control the action. Parallax Scrolling And SEO: A Difficult Relationship, But They Can Coexist.
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